Marketing Strategies on industrial products

Marketing Strategies on industrial products

                     Huang Dong

Abstract: The paper analyzes how to achieve sale goals successfully for industrial products manufacturers. The author points out that it’s critical to lower the aggregate cost at which customers get the goods and deliver more value to them. The paper also applies a strategic marketing framework to analyze some alternative marketing strategies and offer suggestions on how to lower cost and deliver more value.

Key words:industrial products,marketing strategies, strategic marketing framework

谈产业用品的营销策略

摘要：本文分析了产业用品制造商应如何成功实现销售。作者认为，要取得成功，必须要降低客户获取产品的总成本，向客户传递更多的价值。进而用一个战略营销架构探讨了企业应采用的营销策略，并探讨了如何降低成本、传递更多价值的一些具体方法。

关键词：产业用品；营销策略；战略营销架构